Life is Messy. Business is Too. Let’s Pivot—Together.
Just a tiny Slice of what I've created -
The darkness of a pivot is uncomfortable, there can be shame, grief, sadness...and so lonely. I believe that when we sit in these spaces together, pivots feel a lot less dark and scary.
You’ve Been Through It.
So Have I.
I’m Erica Vander Sande—business strategist, healer, and woman who knows what it feels like to sit in the dark wondering what’s next. I help women blend strategy and soul so they can move through the messy middle and into alignment—with their business and their life.
I am here to help you find the light in the dark
When Everything Fell Apart, I Found My Purpose
I’ve lived through the pivots no one talks about—the ones that feel like breaking.
Losing my mom. Losing myself.
Starting a business on the ashes of my old life and walking through seasons that felt so dark and so lonely I didn’t know if I’d ever feel whole again.
But here’s what I learned: the world might not know how to sit with you in the messy middle—but I do. And I’ve built everything I do around that truth.
⟹ Mom of two small humans I adore (and sometimes hide from in the bathroom).
⟹ An energy healer who can talk Human Design and astrology—but also SEO and conversion funnels.
⟹ Ran an 8-miler last week and rewarded myself with an NA Corona with tacos.
⟹ Survivor of grief and pivots that made me who I am.
⟹ Lover of church Sundays and meditating with crystals
⟹ Business strategist obsessed with helping women simplify marketing and scale sustainably.
Click here for a peek at my faves ↓
This is me—unfiltered. Mom life in one hand, marketing strategy in the other. A healer who believes in energy and analytics. A woman who’s lived through big grief, big pivots, and came out stronger (and funnier). These are the pieces that make me… me.
Things that bring me light
I love playing with old film cameras! It's a hobby of mine.
My camera
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My private podcast where real business owners and myself share their raw, unfiltered stories of navigating life’s hardest pivots—and finding purpose on the other side.
Conversations in the Dark PoDcast
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Monthly or one-off coaching to get unstuck, get clear, and get a plan that feels good (and works). Bonus: You’ll never feel like you have to “be someone else” to succeed.
1:1 Coaching & Healing
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For the women who are in it: the messy middle, the burnout, the grief, the big idea you can’t quite make real. This is our community for business owners who crave strategy, support, and some real talk.
JOIN THE PIVOT
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Ways to Work Together
Pivoting is a power move. It means you’re awake enough to say:
“This isn’t working for me anymore—and I deserve better.”
Every pivot in my life—from career changes to personal loss to rebuilding my business—has led me closer to God's path for me. And I want that for you too.
Pivoting Isn't Failure
But here’s the difference: I don’t just talk at your audience—I help them feel the shift. I weave in grounding practices and group healing elements like breathwork, journaling, and mindfulness moments that turn a keynote into an experience. This isn’t just inspiration—it’s integration.
From entrepreneurship and marketing strategy to grief, motherhood, and personal reinvention, I speak to the intersections of business and being human. Your audience will leave feeling seen, supported, and ready to take their next aligned step.
Perfect For:
- Conferences for women in business
- Marketing + entrepreneurship events
- Leadership retreats and masterminds
- Community organizations looking for authentic inspiration
Real Talk. Real Healing. Real Shifts.